THEIR STORY
Supreme is an exclusive clothing brand for skaters, punks, and hip-hop heads. They have monthly "drops" where they will sell new items of clothing. These articles will often re-sell for three times more than the original cost. While they strive to remain exclusive, they would like to increase their sales among the target audience.
MY SOLUTION
• Perform in-depth situational and SWOT analysis
• Write creative brief to target audiences
• Conduct extensive primary and secondary research, including interviews, surveys, and focus groups
• Create print, social media, and event advertisements along with strategy
THE STRATEGY
Potential Supreme buyers want to express their unique style. This creative plan will show them that to wear Supreme is to be cool, exclusive—and ultimately supreme. This will be done by using the “Supreme Stamp of Approval” punched on each advertisement. This will reassure Supreme lovers that they belong in this exclusive society, and encourage future users that they need to get on board with Supreme– in more ways than one.
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