THEIR STORY
RMR & Associates is a Washington DC-based advertising and marketing agency. They work with several companies across the region in many different fields, including real estate, IT staffing, event venue, beauty products, and more. Their creativity and proven strategies make them a solid agency to partner with.
MY INVOLVEMENT
As an intern, I had several roles working with all these companies:
• Conducted extensive research about companies and their target audiences
• Performed competitive analyses
• Ran branded social media pages
• Evaluated and created recommendations based on TV spot analytics
• Drafted copywriting for materials and social media pages
• Assisted in redesign of website
EXAMPLES OF WORK
SMOKEY GLEN FARM
Smokey Glen Farm is Maryland's premier events venue. In the past several years, Smokey Glen Farm has seen a decrease in bookings. RMR & Associates was hired to help them rebrand and advertise to the market they are looking for– CEOs and other top executives who are in charge of corporate events.
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This is a page of a target market analysis I performed in conjunction with the strategy presentation.
COAKLEY REALTY
Coakley Realty is a real estate company specializing in luxury and above-market priced homes. Their campaign was to attract potential buyers to their beautiful properties throughout DC, Maryland, and Virginia.
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I wrote some of the copy for their newsletters, facebook pages, and email blasts.
AAFMAA
AAFMAA is a company that provides a variety of insurance to military members and their families. Because they only work with the military, they are able to create specialized plans for these people in critical need. The campaign for them was an awareness campaign, especially on their life insurance policies.
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In addition to advising the video created for audiences, I wrote some copy for a how-to guide for military wife social media influencers.
