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THEIR STORY
For over 100 years, Keds has been dedicated to making cute and comfortable shoes for the women who wear them. They often pair with designers or companies like Rifle Paper Co to design these shoes. Keds is looking to expand their consumer reach through a social media campaign.
MY SOLUTION
Through an in-depth analysis of Keds' history and target audiences, I created a content calendar using the most ideal social media platforms, Instagram and Pinterest.
THE STRATEGY
Encouraging women to go out into the world, explore, and create beauty while wearing their Keds, Keds would use the hashtag #kedventure.
WANT TO SEE MORE DELIVERABLES? Check out this Deck
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