THEIR STORY
Hydroflask is a company that originally produces vacuum-insulated water bottle to keep cold liquids cold and hot liquids hot. Ever since its release, Hydro Flask has created products for all sorts of consumers— coffee drinkers, beer drinkers, and just about everything else. The main problem they face is that Hydroflask is very popular in the western United States but it hasn't reached the eastern markets yet.
MY SOLUTION
• Perform in-depth situational and SWOT analysis
• Write creative brief to target a newer audience
• Find target DMA to advertise the product in
THE STRATEGY
To increase sales in the Eastern states, this campaign targets graduate degree-seeking students and young professionals in the DMA of Boston, MA; New York, NY; Washington DC; Providence, RI; and Philadelphia, PA.
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