What does a sundress, strawberry ice cream, and strange alternative indie songs all have in common? Besides a whole bunch of the letter S, the only obvious answer would be me. These three things are items people would recognize and connect with me. But why is that?

​

Branding fascinates me. How is it that a color, a word, a song can be associated with a brand?

​

Is it through repeated exposure?

Is it simply by connotation?

Or maybe it's because a friend told you that's what it's like?

​

I would argue that it's a healthy combination of all of these. Through my years of work experience and schooling, I am confident in my ability to understand brand personality, to collect insights into consumer perspective, and create advertisements that retain and attract these consumers. 

​

Gaining an understanding of my personal brand has helped me understand why people love the brands they love. I spend a significant amount of time researching brands.  (That's probably why for the annual gingerbread making contest, I fashioned my cookies to look like brands instead of men...) 

​

So if you're looking for a strong personal brand to improve a business brand, look no further than a girl in a sundress, eating strawberry ice cream, listening to the Weepies.