THEIR STORY
BMW makes quality automobiles. They are known for their reliable engines since their founding in the early 1900s. While they are known for their cars and SUVs, most of their target market is unfamiliar with their motorcycles. BMW needs to market their motorcycles as the go-to adventure and riding bike.
MY SOLUTION
• Perform in-depth situational and SWOT analysis
• Write creative brief to target a newer audience
• Find target DMA to advertise the product in
THE STRATEGY
To increase sales, we target male audiences in Billings, Montana; Sioux Falls, South Dakota; Cedar Rapids, Iowa; Milwaukee, Wisconsin;
Boston, Massachusetts (taking in parts of New Hampshire); and Cheyenne, Wyoming. These locations were picked because the largest
number of motorcycles were purchased in these areas. With long country roads and scenic off road trails, these men can take their
motorcycles on drives to anywhere, or nowhere in particular.
WANT TO SEE MORE DELIVERABLES? Check out this book
