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THEIR STORY
Baskin Robbins is an ice cream store that offers customers 31 fun flavors in a colorful, carefree setting. Since 1945, consumers have loved Baskin Robbins. With all the new ice cream stores debuting, Baskin Robbins needs to reposition itself as the ice cream store of choice.
MY SOLUTION
In order to reach local audiences, I chose to create direct marketing campaigns with the promise that no matter how big or small the reason, Baskin Robbins is the place to have a celebration. People get ice cream to celebrate small or large successes and they need any excuse to go.
DELIVERABLE 1- MAILER
DELIVERABLE 2- BANNER AD
DELIVERABLE 3- EMAIL BLAST
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